From 2017 to 2022, I worked with the Swinomish Tribe through the Swinomish Casino & Lodge. Coming from an agency background, I initially questioned whether working within a single organization would offer enough creative range. That quickly changed. The diversity of brands and campaigns allowed me to approach each initiative with fresh strategy and distinct creative direction.
I led the translation of promotional goals into compelling, functional design systems, often treating each campaign as its own micro-brand while maintaining a cohesive overall identity. My work spanned a wide range of media, including print collateral such as magazines, newspapers, brochures, posters, and large-format signage, all produced in-house.
I also developed motion graphics for social campaigns, digital displays, and advertising placements, including media featured at professional sporting events. Additionally, I designed visual systems for interactive in-person game shows streamed online via livestream, creating broadcast-style experiences with custom game boards and branded assets.
On the digital side, I contributed to website design, online advertising campaigns, and animated ad content across platforms such as Google Ads and partner websites.
Beyond creative production, I played a key role in building internal systems. I established standard operating procedures and implemented project management workflows in Asana to streamline design reviews and approvals. Drawing from my agency experience, I helped evolve the marketing department into a full-service, in-house creative team.
The systems I developed continue to support the organization today, functioning as scalable infrastructure that enables the team to focus on strategy and performance. This foundation has contributed to stronger brand awareness, increased engagement and attendance, and sustained growth across all business units.
